And, the advertiser is careful to inform us, a Say-Yo Mint Jujube was
"a confection not a medicine." That the jujubes apparently eased dry mouths,
quieted coughs, settled stomachs, and unblocked intestinal tracts was just a
fully-described-but-carefully-de-emphasized bonus. This is, in fact, an
advertisement with something for everyone: a list of ingredients, a pledge
of quality, an exploration of medicinal value, an appeal to the faddish. And,
for the 21st-century reader, the charming loquaciousness of early advertising.
SAY-YO MINT JUJUBES Are clean and pure. They are made with care by expert workmen, and are composed of gum arabic, licorice and granulated sugar, flavored with mint, all of which, singly are beneficial, and combined, as we offer them, are most efficacious in all conditions requiring relief. A CONFECTION NOT A MEDICINE. CHOCOLATES & CONFECTIONS For the Fine Retail Trade and a Discriminating Public. OFFICE AND FACTORY, RETAIL, 160-166 Monroe Street, 10 Cortland Street, NEW YORK CITY. |